After 36 years in business, Ramtech has pursued getting the “Ramtech” name registered with the United States Trademark Office, whenever the name is used in the context of modular buildings or modular construction. After a long, arduous and expensive process, we were granted Registration Number 5,315,557. The registration was issued on October 24, 2017. You may ask, “Why wait 36 years to get your name registered?” The answer is that up until this time, the Ramtech name has never been used in an advertisement by our competition.
Last year, a competitor of Ramtech initiated a pay-per-click campaign where whenever someone searched “Ramtech Building Systems, Inc.”, an ad would pop up asking the question, “Looking for Ramtech?, Try__________”. We view this campaign as a deliberate attempt to confuse and divert potential customers that are specifically searching for Ramtech, to go to another site. This approach to marketing lies within an ethical grey area that we won’t condone and would never practice ourselves; therefore, we feel we must do whatever possible to counter the efforts of that competitor. Our belief is that by registering the Ramtech name, potentially misleading campaigns such as this that use our own brand against us will be taken down by Google and Bing.
Ramtech abides by the Modular Building Institute’s Code of Ethics as well as the Code of Ethics prescribed by the Better Business Bureau, achieving the rating of A+ with the BBB. Since 1982 we’ve thrived under the same ownership and management team. We’ve never been removed from a project, never had our bonding company intervene in the completion of a project, never filed bankruptcy, and have never faced litigation associated with a construction project or the running of our company. These are claims that very few in the construction industry could make, and they are the cornerstone for a reputation and brand name that we’re proud of and will make every effort to protect.
To our friends in the modular industry, we encourage you to run a search using your company’s full name to see if this same ad campaign is being employed against you. Many of you will be surprised. If so, I encourage you to consult legal counsel and confront this company in an effort to stop this practice.