Today Ramtech announced the official launch of The Modular Building Channel on YouTube. This move will further expand our Internet marketing efforts by developing a closer integration with our existing social media and other collateral marketing programs. Since 2005, YouTube has been the world’s leading online video community, allowing billions of people to discover, watch, and share originally created video material on the internet.
Ramtech will begin by hosting videos on YouTube that highlight our Accelerated Building System (ABS) permanent modular construction process for the education, healthcare, commercial, and government markets. According to Internet metrics provider Comscore, 75% of Internet users now watch videos online. Ramtech is excited about the opportunity to share the benefits of the ABS process on the world’s largest online video community, viewable on any computer desktop, laptop, iPhone or PDA-like device that has Internet connectivity. According to Gary White, Ramtech’s vice-president of sales and estimating, “YouTube is the perfect medium for us to demonstrate the advantages of the Accelerated Building System, by visually representing how our process works while also showcasing its capabilities.”
The growth of online video content within the digital world continues to expand with recent data showing that 180 million U.S. Internet users watched online video content in July of this year for an average of 18.5 hours per viewer. The total U.S. Internet audience during the same period engaged in a record 6.9 billion viewing sessions. Ramtech also plans to introduce QR codes on our direct-mail and trade journal advertising programs to provide direct links to online content that can be viewed on smartphones and other handheld devices. QR Codes, or Quick Response Codes, are two-dimensional bar codes that can be scanned with a smartphone device to immediately take the viewer from any printed material to the online content of a website landing page, movie clip, or Facebook page right on their mobile device. This interactive approach can provide for a superior call to action while helping to bridge the gap between off-line and online marketing.
Steve Sickman is Marketing Director for Ramtech Building Systems, Inc. He has worked in marketing in the construction industry for 17 years and is responsible for promotions in each of Ramtech’s key market segments: Education, Government, Medical, and Commercial.